“Live Life In Style, Consciously”


My fashion journey started after graduating from Spelman College with a degree in economics (which later came in handy when starting a business) then switching careers completely to jump into the industry as a wardrobe stylist! I started on set working with celebrity clientele and later transitioned into the digital side of fashion. That is when www.dyandraraye.com was born, a digital platform where I share my personal view of fashion, lifestyle, and travel.

While blogging and digital influencing I began my Masters in Global Fashion Enterprise program to learn more about the business of fashion. Upon graduation, I began working with brands that had a mission to provide fashion and beauty to the world but in a healthy way through division direction and eCommerce management. My work with these brands has garnered consulting work to help build an online presence for aligned companies.

My entrepreneurial dreams also came full-circle, where I am not only creating an online presence for fashion brands, my luxury vegan footwear line made from fruit, Jo-Anne Vernay, is now available to order online. I began sketching when I was a child and making businesses plans on cardboards, 32 years later I was afforded the opportunity to turn my shoe dreams into a reality. A proud multi-hyphenate I’m embracing the titles of shoe designer and retail consultant – because living life in style consciously means embracing all that you are in every stylish way!